Indian Federation of Road Safety (IFRS)

Creating awareness about the need for proper road safety in India. The identity is inspired by the things you see on the road which helps create a visual language and signage.  

Client:
College Project
Project Type:
Branding (Redesign)

The goal is to create a branding identity of an organization targeting the issue of road safety. Initial research included talking to people about the problem and identifying the need to follow traffic rules. Designed logo icon, stationary and advertisements including PSA.

It's time to take a turn in laws and end the road to accidents.

Protect Life

Other

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Swiffer & Mr. Clean
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