My earliest memories are centered around colors and music – drawing and coloring, making crafts projects, and dancing. Growing up, I was the one all teachers and students turned to for any art-related tasks or projects in school.
Thus, from a very young age I knew that the focus of my life would be visual aesthetics. I just needed to figure out in exactly what way this would happen.
Inspired by the work of Hendrik Werkman who made his living as a commercial printer in Groningen, Holland, but is now remembered for his groundbreaking collaged artworks composed of type, rules and printing. He turned type into image, treated ink as though it was paint and played with paper textures.
My designs thrive at the intersection of minimalism & purpose, emphasising the interaction between typography, color, and emotion.
Ranging from packaging, branding, layout design, social media graphics to book design, website design and more; my areas of expertise are myriad.
To fulfill my quest to create and learn I did my BFA from Pearl Academy, Delhi, where I majored in Fashion Styling and Image design. Four years of hard and smart work led me to top my class, with my thesis project earning best project accolades. Even though I excelled in this field my heart was set in the graphics I had created through the years. Finding my true calling I decided to embrace graphic design full-time, enrolling in an AAS program at Parsons School Of Design, NY.
After Graduating from Parsons I worked with New York's finest packaging design company Chase Design Group. Now I’m a Freelance Designer based out of New Delhi and additionally work as a remote contractor with Avery Dennison, NY as a digital media designer. My recent projects encapsulate a wide area of Visual Design.